Value Added Selling... a customer perspective
Tom Snyder introduces evidence based value-added selling and the three value-drivers that individual salespeople can use to improve their effectiveness. Teton Sands
Mr. Snyder's book, Escaping the Price Driven Sale, uses case studies to examine the three value-drivers in depth.
It also analyzes the fourth driver, Broker of Strength ~ an enterprise approach to selling that depends on fully marshaling the selling organization’s resources.