Value Added Selling... a customer perspective

Tom Snyder introduces evidence based value-added selling and the three value-drivers that individual salespeople can use to improve their effectiveness. Teton Sands

Mr. Snyder's book, Escaping the Price Driven Sale, uses case studies to examine the three value-drivers in depth.  It also analyzes the fourth driver, Broker of Strength ~ an enterprise approach to selling that depends on fully marshaling the selling organization’s resources.


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