Branding Practice…

Teton Sands’ branding team created numerous legacy brands that are now household names – and helped rebrand institutions such as NASDAQ and the National Guard and Reserves.  Their results prove sound marketing concepts, not technical gimmickry, put points on the board.  Concepts pioneered by Teton Managing Directors, Don Bosic and Gene Zarwell, are examples.

During his former service as a Reservist, Col Zarwell imagined and executed a campaign in 750 markets that shifted public opinion 23% nationally within six months on a budget of less than $1 million.  He also conceived the sales strategies and managed the sales training for 1,500 recruiters that increased Reserve enlistments from 63% of quota to 112%.  His practices became the DoD standard when he was tasked to write the military regulations for marketing our Armed Forces to prospective recruits.

Although produced on dated technology, Mr. Zarwell's videos that transformed deep-seated national opinions in the early 80’s can still stir emotions.  And, his Tomorrow's Edge campaign heavily influenced the thinking of two generations of military planners.

Today, Teton's branding practice focuses on products and services suitable for internet marketing and distribution – especially where “branding” is an inseparable part of product development, operations, marketing, and logistics.